The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab [...]
At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL is located in the publisher onboarding packet, and along with it, a brief explainer on what this is, and why we're asking you to sign it. Due to the increasing interest in this topic, that [...]
Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. What keywords or phrases should be avoided in the content they publish so that CPMs aren’t lower than average? The list they’re asking for is usually customized to the brand, but even if I really searched and eventually found my [...]
Google's search algorithm is welcoming a brand new signal to the bunch. Yep, that black box formula that evaluates any given domain against hundreds of signals and then, aligns you somewhere in search results for the 3.5+ billion search queries each day, will now "automatically identify content that seems to have little value, low-added value [...]
Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the metrics that impact digital ad revenue will help your ad strategy, but also content plans, article formatting decisions, ad layout and audience development prioritizations. What is Revenue per Mille (RPM)? RPM is the ad revenue [...]
One of the most common questions asked by publishers after implementing Freestar’s traffic growth suggestions is when there will be evident reward for their efforts. Along with it comes THE most common SEO answer of all time: it depends. The full list of potential answers is a post for another day, but seeing hard work [...]