The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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