Your address will show here +12 34 56 78

In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping “40% of people search only on a smartphone in an average day as they look to meet immediate needs”. These numbers make it very clear that publishers need to focus more than ever on improving their overall mobile experience and specifically mobile advertising. Here are 5 things to keep in mind: 

keep reading

0

If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce or how long you’ve been in business: How can I increase my revenue? In today’s rapidly-evolving advertising environment, there are many answers – but header bidding is the solution that’s arguably produced the most impressive results for our publishing partners in the last year thanks to how it’s revolutionized the auction process.
keep reading

0