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In recent years there’s been a huge push by Google and other key players for the internet-wide adoption of HTTPS. While the majority of web users are advocates for creating an overall safer, more secure web, many site owners have been daunted by the task of migrating their site to the secure protocol. Thankfully the barrier to entry for converting your site to HTTPS has all but disappeared with free, easy to use options for switching to HTTPS. With popular browsers like Chrome and Firefox continuing to push sites to switch with non-secure warnings on HTTP sites and SEO ranking boosts, it’s becoming clear all sites can and should make the switch. Here are the basics on HTTPS and why you should consider switching if you haven’t already.

 

What is HTTPS?

For starters, it’s good to have a basic understanding of the function of HTTPS and how it actually becomes “secure”. HTTPS stands for Hypertext Transfer Protocol Secure where the information being sent from a user’s browser to a given website is encrypted and secured using TLS (Transport Layer Security), more commonly referred to as SSL (Socket Security Layer), an older version of the technology . The TLS ensures the information is being sent through secure channels and then encrypted making sensitive information all but impossible to hack. All of this provides both your site and your users with three key security benefits:

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For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component.

To put it simply, sitemap’s enable search engine crawlers to more efficiently index your site’s content by telling them how your site is structured. Sitemaps are relatively easy to setup (especially for WordPress sites) and are an essential component of any SEO strategy. keep reading

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