As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the industry struggles to come up with an answer, publishers continue to face several issues. keep reading
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together “solutions” with no real master plan in mind. This haphazard path has led to a question mark around transparency in publisher revenue with no clear answer.
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant benefits it’s bringing to publishers, it’s bringing lots of complexities and considerations our industry hasn’t tackled before. That means it will demand more attention than ever before as the need to test and innovate continues to grow.
As we look forward, what changes will we be innovating around in the next year or so? Here are some of the bigger ones we’ve been discussing at Freestar. keep reading
Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it comes with a lot of promise, much of the conversation has been around the benefits it brings publishers, but those of us who are knee-deep in header bidding are just as concerned with its limitations, and developing solutions that will enable us to get even more out of the technology. keep reading
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce or how long you’ve been in business: How can I increase my revenue? In today’s rapidly-evolving advertising environment, there are many answers – but header bidding is the solution that’s arguably produced the most impressive results for our publishing partners in the last year thanks to how it’s revolutionized the auction process.