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Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 [...]
Inspiring Leaders: An Interview with Top Women in Ad Tech
In honor of International Women's Day, we wanted to highlight some of the amazing women in our industry that are paving the way for women in ad [...]
How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the extensive nature of the update. Not only are sites being evaluated and repositioned but there are [...]
ICYMI: Ad Tech Edition | Week of March 4th, 2024
Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers Microsoft Embraces Google's Privacy Approach for Advertising What web creators should know about our March 2024 core update and [...]
ICYMI: Ad Tech Edition | Week of February26th, 2024
Bits and Bobs from around the industry: Magnite's CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future 32 media groups levy $2.3bn antitrust suit against Google over its adtech practices Magnite’s CTV Spend Swelled By 20% In 2023 [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under [...]
ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting [...]
ICYMI: Ad Tech Edition | Week of January 15th, 2024
Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to [...]
ICYMI: Ad Tech Edition | Week of January 1st, 2024
Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year [...]
ICYMI: Ad Tech Edition | Week of December 25th, 2023
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most [...]