Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. keep reading
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant benefits it’s bringing to publishers, it’s bringing lots of complexities and considerations our industry hasn’t tackled before. That means it will demand more attention than ever before as the need to test and innovate continues to grow.
As we look forward, what changes will we be innovating around in the next year or so? Here are some of the bigger ones we’ve been discussing at Freestar. keep reading
Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it comes with a lot of promise, much of the conversation has been around the benefits it brings publishers, but those of us who are knee-deep in header bidding are just as concerned with its limitations, and developing solutions that will enable us to get even more out of the technology. keep reading
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce or how long you’ve been in business: How can I increase my revenue? In today’s rapidly-evolving advertising environment, there are many answers – but header bidding is the solution that’s arguably produced the most impressive results for our publishing partners in the last year thanks to how it’s revolutionized the auction process.