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Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every piece of data and technology imaginable to see where there are opportunities. Your website design is in your hands, however, and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty – and ultimately your revenue potential. There are many questions to ask yourself to determine whether your web design is helping or hurting your bottom line. Here are just a few. 
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Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they’d hone in on the strongest piece of their Atlas offering: their audience data. Fast forward to 2017, when, Facebook entered the header bidding game, opening up their Audience Network data to select partners. Notably, Amazon, who is looking to make digital advertising a “meaningful part of the business”in 2017, is included on Facebook’s list of approved partners. Both companies are setting their sights on the reigning king of advertising: Google. So who will win? Here’s a look at what’s going on with the three heavy-weights.
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In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping “40% of people search only on a smartphone in an average day as they look to meet immediate needs”. These numbers make it very clear that publishers need to focus more than ever on improving their overall mobile experience and specifically mobile advertising. Here are 5 things to keep in mind: 

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Any time a powerhouse like Facebook or Google launches a major product, publishers know they have a big new project on their hands if they want to be involved. For the next year or more, they must earmark significant time and resources to develop a strategy, track initial results of adapting, and results over time – which truly show how their business is being affected by the initiative. Is it worth the undertaking to be an early adopter? 

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As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the industry struggles to come up with an answer, publishers continue to face several issues. keep reading

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How much revenue is my site really making?  It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together “solutions” with no real master plan in mind. This haphazard path has led to a question mark around transparency in publisher revenue with no clear answer.  
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