Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it comes with a lot of promise, much of the conversation has been around the benefits it brings publishers, but those of us who are knee-deep in header bidding are just as concerned with its limitations, and developing solutions that will enable us to get even more out of the technology. keep reading
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce or how long you’ve been in business: How can I increase my revenue? In today’s rapidly-evolving advertising environment, there are many answers – but header bidding is the solution that’s arguably produced the most impressive results for our publishing partners in the last year thanks to how it’s revolutionized the auction process.