Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues. Charles Web Debugging Proxy allows you to view and record all of the traffic between your computer and the internet – including ad requests. A Charles session can help Freestar Support expedite tracking down any unusual behavior or harmful ads on your site and blocking them. Here is how to capture a web session using Charles:
Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they’d hone in on the strongest piece of their Atlas offering: their audience data. Fast forward to 2017, when, Facebook entered the header bidding game, opening up their Audience Network data to select partners. Notably, Amazon, who is looking to make digital advertising a “meaningful part of the business”in 2017, is included on Facebook’s list of approved partners. Both companies are setting their sights on the reigning king of advertising: Google. So who will win? Here’s a look at what’s going on with the three heavy-weights.
In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping “40% of people search only on a smartphone in an average day as they look to meet immediate needs”. These numbers make it very clear that publishers need to focus more than ever on improving their overall mobile experience and specifically mobile advertising. Here are 5 things to keep in mind:
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together “solutions” with no real master plan in mind. This haphazard path has led to a question mark around transparency in publisher revenue with no clear answer.