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Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every piece of data and technology imaginable to see where there are opportunities. Your website design is in your hands, however, and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty – and ultimately your revenue potential. There are many questions to ask yourself to determine whether your web design is helping or hurting your bottom line. Here are just a few. 
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Any time a powerhouse like Facebook or Google launches a major product, publishers know they have a big new project on their hands if they want to be involved. For the next year or more, they must earmark significant time and resources to develop a strategy, track initial results of adapting, and results over time – which truly show how their business is being affected by the initiative. Is it worth the undertaking to be an early adopter? 

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As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the industry struggles to come up with an answer, publishers continue to face several issues. keep reading

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