Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant benefits it’s bringing to publishers, it’s bringing lots of complexities and considerations our industry hasn’t tackled before. That means it will demand more attention than ever before as the need to test and innovate continues to grow.

As we look forward, what changes will we be innovating around in the next year or so? Here are some of the bigger ones we’ve been discussing at Freestar. keep reading