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For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component.

To put it simply, sitemap’s enable search engine crawlers to more efficiently index your site’s content by telling them how your site is structured. Sitemaps are relatively easy to setup (especially for WordPress sites) and are an essential component of any SEO strategy. keep reading