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How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem Sins Of The Cookie: How Third-Party Cookies Set The Industry Back Media buyers don’t want to [...]
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end for a lot of publishers’HOW TO MAKE FIRST-PARTY DATA WORK FOR YOUR BRAND How Disney Juggles Direct Supply Paths Without [...]
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as a threat to news sites, publishers push back Europe’s DMA rules for Big Tech explained Adalytics Report Torches [...]
How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to [...]
ICYMI: Ad Tech Edition | Week of March 4th, 2024
Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues [...]
ICYMI: Ad Tech Edition | Week of February26th, 2024
Bits and Bobs from around the industry: Magnite's CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future [...]
ICYMI: Ad Tech Edition | Week of February19th, 2024
Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome [...]
